Music Video Analysis One

Skarlett Riot- Rising

One thing that is especially prevalent in this video from the start is the performance element. Skarlett can be seen lip syncing and playing guitar, Danny can be seen playing lead guitar, Tom is seen playing bass and Luke is playing drums.

A video that is entirely the performance is a common characteristic of rock videos.

In terms of the relationship between lyrics and visuals, it is contradicting, as there is no relationship between the two, as the video is entirely performance-based and therefore has no narrative that can be related to the lyrics.

To a point, the video cuts on beat with song, but the cutting is not consistent. It always occurs on either a drum beat or the main riff of the song but the time between each cut varies, making the relationship between the music and visuals amplifying.

Also, in the sepia sections, it is easier to make out how the band is dressed, and the way in which they are is clearly illustrative because they appear as they always do in their other videos (except for Skarlett, who has recently changed her look slightly).

 

The use of silhouettes in this video is creative, and in the chorus, segments are in a sepia tone, so the contrast in style throughout the video is interesting.

The sepia tone is also used to show the guitar solo, as it makes it easier to see how Danny is playing during that section of the song with the use of close ups (another common characteristic of rock videos is being able to see the way the guitar is being played during the solo)

 

As far as I'm aware, their are no intertextual references, and their is no sexualised treatment of the female body in any part of the video. Skarlett is not dressed in a 'provocative' manner at any point.