Digipack Analysis

In order to design the digipak, I looked at those that were used by the bands I looked at for the music video.

Firstly, the digipak that was used for Skarlett Riot's latest album has a very basic colour scheme; beige and black. These two colours contrast sharply with each other, which makes the cover 'pop'.

Secondly, the bands name is the largest text on the front of the album, yet the title of the album (We Are the Brave) is smaller. I have noticed that this is common in many of the albums that I myself own. The name of the band or artist often take priority over the name of the album.

The lion is related to the title, as lions are seen as brave, so this use of imagery is quite clever. The constellation chart behind the head brings the lion out more and makes it look more majestic.

All in all, this digitpak is rather simple and clean cut, which is an uncommon characteristic of rock albums, which normally have a lot more going on.

As this album have never been released physically and is purely only available in a digital format, there is no reverse for the digipak.

Halestorm latest album, Into the Wild Life, is similar in terms of colour. While it is not a complete contrast between two colours, it is entirely black and white, which contrasts in itself.

Once again, the bands name takes priority over the album title. The name is spray painted in large letters behind the band on gear cases that are used for tour, while the name of the album is printed on the back of Lzzy Hale's jacket.

The use of tour gear clearly represents the title, as many bands (including Halestorm) refer to tour life as being wild, and this particular band is on tour for a majority of the year.

The band also appear in this cover, unlike Skarlett Riot, so the imagery of the band may not be entirely important. Similar to how many of the albums I own prioritise the band name, they also tend to not contain the band (For example, the bands Shinedown and Lacuna Coil have never appeared on the cover of any of their albums). Halestorm are the only band whose albums are consistent with showing the members, either photographed or in cartoon form.

Into The Wild Life is less simple and conforms more to the characteristic of having a lot going on or looking more informal, as the band are wearing jeans, denim and leather.

The reverse of the digipak contains the track listing, barcode, legal information and the address for the bands and labels website, as well as the backs of the band members.

It is a common characteristic to have the track listing on the reverse, although the use of another  image without any print on it is unusual, as bands and artists simply have the tracks printed on the reverse image, as opposed to above it.